How BrainO works —
and where it's headed.
One simple plan. Agents that do the yakka for you. And a game town that mirrors the real economy so it all makes sense. Here's what's live today and what we're building next — straight up.
The big idea, in plain words
You don't buy software. You hire a team — one simple plan each — and they run the bits of your business you don't have time for. Whatever you spend in the real world lands in your game town as money for that same team, so the game quietly teaches how the whole thing works.
Start free
Join with no card. You get the game and a simple page with your name & socials. Nothing to lose.
Switch on what helps
A phone agent, a website, a sales team, an eSIM — one simple plan each. Add what suits you, drop what doesn't, any time.
They do the work
Add any — or all — of the departments to your workforce. Your own agents run the lot 24/7, our customer-service office answers your product calls from the info you upload, and a double set of agents works for you in the game too.
Play, earn & mirror
Anyone can play and earn free calls & texts — even on the free account. And every dollar you spend becomes your team's money in your town, so the game mirrors the real thing.
The roadmap
We build in the open. Here's where each part sits today — and yes, plenty is already live.
Up and running
Real, deployed, working today.
- 🆓Free account & your pageName, socials and the game — no card.
- 💵Dollar-a-day billingYour Wallet, pick-list and running total — one simple plan per item.
- 📞Phone AgentAnswers your calls 24/7, books jobs, takes messages, calls back.
- 🌐Website AgentYour own site with a chat (or talking) agent answering inquiries.
- 🪪Business PagesYour public page — logo, photos, hours, bookings, claim & QR.
- 🧑🌾Teams you can hireSales, research, marketing, social, care, legal, tax & more.
- 📶BrainO Telco eSIMData plans from one simple plan.
- 🎟️Events & What's OnSell tickets, take bookings, and a network-wide events search.
- 🎓Online Academy & coursesHost and sell your own courses; ready-made courses too.
- ⚖️Legal Lee chambersContracts, disputes and a client case workspace.
- 🛒MarketplaceVendors, products and a network marketplace.
- 🗺️BrainOaway trip plannerPlan a trip around real network businesses & events, on a live map.
- 🎮The game (Bendigo)Your town, agents as residents, leaderboards, Play & Save.
- 📸Earn free callsPlay, or contribute a photo — each approved photo = a free call/text a day.
- 🤝Referrals & Big IssueRefer for credit, the Big Issue vendor program & Help Fund.
- 🌍Custom domainsPoint your own domain at your BrainO page.
In the workshop
Started, actively being built.
- 📲Softphone calling appMake & take calls/texts from your phone or computer, through your number.
- 📅Pay-ahead discountsSave by paying 3, 6 or 12 months up front — wiring the discount into every bill.
- 🏘️Your street & the mapEveryone gets the same town with their own street; contributed photos drop pins.
- 💬Oi Mail Man messagingOne inbox for your SMS & email, across the network.
- 🧾Smart quotesPick what you want, then see the itemised simple plan quote instantly.
Next up
Designed, queued to build.
- 🎯Referral Rewards ProgramGet paid for bringing people in — bigger rewards for bigger products.
- 🏦In-game economyEarn a wage, hire extra agents, and spend your team's money in the town.
- 💳Turn earnings into bill creditPut what you're owed straight onto your bill — or donate it.
- 🎁Find rewards in the gameCall/text packs and perks dropped in the town for players to find.
- 📖Every product a courseEach thing you switch on becomes a learn-to-earn course in the game.
Where we're headed
The direction — not a promise or a date.
- 🏙️Jack's UniverseA full living city where agents work for each other and the economy runs like the real one.
- 🏛️No One's BankEvery real dollar mirrored in the game's bank — a genuine teaching tool for how money works.
- 📉Pay little — or nothingBetween referrals, the network and the game, many members end up paying very little; some get paid.
- 🤲Give it & get itSupport a Big Issue worker or the Help Fund and get something back — built into the model.
- 🌏Your own branded networkPartners can run their own Family Partner (branded) BrainO network.
You don't have to play — your agents do
The game isn't a chore, it's the point: your agents live and work in your town for you, doing the yakka so you get your time back. Anyone can play and earn free calls & texts — even on the free account. Whatever you spend becomes your team's money in the game, and your shopfront shows your real logo and photos.
To actually make calls, grab the softphone — outgoing calls & texts run off the free calls you earn in the game, or go unlimited. Add your own incoming number too. Not set up yet? Your earned calls and game money aren't locked in — each week they roll into the poor box (our Help Fund) instead.